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IVR stands for Interactive Voice Response. It can be defined as a “telephony menu system that allows identification, segmentation and routing of callers to the most appropriate agent of an organization“.  IVR is […]
What is bundling? Bundling refers to selling two or more products as one combined product or service package. In recent years, telcos / MNOs have increasingly worked on creating product bundling partnerships with music […]
Living in the age of COVID-19 has completely redefined our sense of “normal”. But, this situation has also had an unexpected effect on the mobile industry. Here’s how it could affect the future […]
Bulk SMS Messaging is a simple, quick and reliable way to reach a massive amount of mobile users worldwide. Why? Because – with an open rate of over 90%, it’s safe to say that everybody […]
If only there was a way to cut campaign costs AND earn more revenue at the same time… But there is one – using the globally popular Viber app! With more than a billion […]
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